Behind the brand

Founded in Paris in 2025 by Jessica, Snow by Clo set out to bring refinement and ease to technical skiwear—where proportion, comfort, and quiet luxury work in harmony.

Tailored silhouettes, thoughtful details, and effortless movement—elevated.

Growing up active, Jessica always gravitated toward pieces that supported movement while still feeling polished. Yet finding skiwear that combined comfort and elegance—especially for a petite frame—proved nearly impossible. Most pieces felt restrictive, overly loud, or simply not designed with real proportions in mind.

Snow by Clo was created to change that, offering a considered collection that moves naturally with the body and transitions seamlessly from the mountains to everyday life. Technical performance is paired with clean lines and quiet sophistication, resulting in pieces that feel intentional, modern, and effortlessly confident.